The game will be made into disks which will be compatible with xbox, ps3 and pcs, which will not restrict the consoles in which you can play this game. The game will be aimed at late teens both male and female who will be into the glitz and glam lifestyle and obviously like the TV show 'The Only Way Is Essex'. The game will be similar to 'The Sims' as the characters from the only way is Essex will be made already and the gamer will make their own sim who will fit in with the Essex life and will have to do different tasks in order to work their way up, for example help organize big events, get a job and throw their own event. They will need to build relationships with other characters to make both friends and enemies. They will live everyday lives; go to the salon, go out shopping, meet friends for lunch and even go on nights out to the Sugar Hut. Each character will collect 'looks' in order to get these you will have to attract the attention of other players/characters and this will help you gain popularity, status and work your way up in the world of Essex. The amount of 'Looks' given by each character will depend on who the person is looking at them, for example if a female is looked at by Mark then they will be awarded 10 looks whereas if they were looked at by Arg they will only receive 5. What makes this game different is that many teenagers watch 'The Only Way Is Essex' and would love to have the chance to take part in it, and live similar lives. This game allows teenagers to make a character who will do exactly this.
We would promote this game using traditional and viral marketing through word of mouth, posters, television and radio adverts etc. We would arrange a book signing of some characters from 'The Only Way Is Essex' to promote the game, at the signing there will be posters around showing different aspects of the game which would highly entice fans of the TV show to come and meet the characters and purchase the game also. There will be different consoles in which this game will be played on, and events held in order to allow the public to come and try out the game, and see what it is all about and receive special offers on the product. Their will be competitions in which the public can enter at the book signings which give you the chance to win different prizes; an x-box and ps3 console, a copy of the game, the chance to meet the 'Only Way Is Essex' full cast, the chance to go on a night out with 2 friends to The Sugar Hut. There will be adverts on ITV2 promoting the game, these adverts will include the a few 'Only Way Is Essex' characters and other lucky members of the public socializing showing what the game is all about. The advert will give you tips on how to gain points in the video game, and even take you backstage to the most important venues of the game. We have chosen these specific methods to advertise the game as the people we aim this game at will be aware of these events and will most likely watch ITV2 often so they will be the first people to find out about the game. Obviously friends will pass on the word about 'The Sims - The Only Way Is Essex' as they will be interested in finding out more about it.
Showing posts with label Jade Scrivener. Show all posts
Showing posts with label Jade Scrivener. Show all posts
Thursday, 28 April 2011
Thursday, 7 April 2011
Angry Birds
Development:
In early 2009, Rovio staff began reviewing proposals for potential games. One proposal came from senior game designer Jaakko Iisalo in the form of a screen shot featuring some angry-looking birds with no visible legs or wings. While the picture gave no clue as to what type of game was being played, the staff liked the characters and the team elected to design a game around them. As the concept of Angry Birds was developed, the staff realized the birds needed an enemy. At the time, swine flu was in the news, so the staff made the birds' enemies pigs. The game's mechanics were inspired by other games that have been released over the years, including another 2009 release, Crush the Castle. The initial cost to develop Angry Birds was estimated to exceed €100,000, not including money spent on the subsequent updates.
When Rovio began writing new versions of the game for other devices, new issues came to light.
As the team began working on a version for Android systems they observed the large number of configurations of device types and versions of the Android software. The number of combination of software version, processor speed and even user faces was significantly larger than that for the earlier Apple iOS version. Ultimately, the team settled on a minimum set of requirements, although that left nearly 30 types of Android phones unable to run the game, including some newly released phones. One month after the initial release on android, Rovio Mobile began designing a simpler version of the game for these other devices.
In early 2010, Rovio began developing a variant of Angry Birds for facebook. The project became one of the company's largest, with development taking over a year. The company understood the challenges of transplanting a game concept between social platforms and mobile/gaming systems. In a March 2011 interview, Rovio's Peter Vesterbacka said, "you can’t take an experience that works in one environment and one ecosystem and force-feed it onto another. They can’t just take farmville and throw it on mobile and see what sticks. The titles that have been successful for them on mobile are the ones they’ve built from the ground up for the platform.” The Facebook version is expected to incorporate social-gaming concepts and in-game purchases and is scheduled to enter beta-testing in April 2011.
http://www.pcmag.com/article2/0,2817,2371194,00.asp
The Angry Birds game is avaliable on facebook, iPhone (app store), online.
http://www.fukgames.com/game/26370/angry-birds
http://www.youtube.com/watch?v=o_RJZ0nGcng
Angry Birds developer Rovio claims that its ridiculously successful casual game cost just $140,000 to develop. 75 million customers later, and the game has earned more that €50 million ($70million). That's R490,000,000. This revenue has been attributed not only to game sales, but also to 60,000 Angry Birds toys sold.
In early 2009, Rovio staff began reviewing proposals for potential games. One proposal came from senior game designer Jaakko Iisalo in the form of a screen shot featuring some angry-looking birds with no visible legs or wings. While the picture gave no clue as to what type of game was being played, the staff liked the characters and the team elected to design a game around them. As the concept of Angry Birds was developed, the staff realized the birds needed an enemy. At the time, swine flu was in the news, so the staff made the birds' enemies pigs. The game's mechanics were inspired by other games that have been released over the years, including another 2009 release, Crush the Castle. The initial cost to develop Angry Birds was estimated to exceed €100,000, not including money spent on the subsequent updates.
When Rovio began writing new versions of the game for other devices, new issues came to light.
As the team began working on a version for Android systems they observed the large number of configurations of device types and versions of the Android software. The number of combination of software version, processor speed and even user faces was significantly larger than that for the earlier Apple iOS version. Ultimately, the team settled on a minimum set of requirements, although that left nearly 30 types of Android phones unable to run the game, including some newly released phones. One month after the initial release on android, Rovio Mobile began designing a simpler version of the game for these other devices.
In early 2010, Rovio began developing a variant of Angry Birds for facebook. The project became one of the company's largest, with development taking over a year. The company understood the challenges of transplanting a game concept between social platforms and mobile/gaming systems. In a March 2011 interview, Rovio's Peter Vesterbacka said, "you can’t take an experience that works in one environment and one ecosystem and force-feed it onto another. They can’t just take farmville and throw it on mobile and see what sticks. The titles that have been successful for them on mobile are the ones they’ve built from the ground up for the platform.” The Facebook version is expected to incorporate social-gaming concepts and in-game purchases and is scheduled to enter beta-testing in April 2011.
http://www.pcmag.com/article2/0,2817,2371194,00.asp
The Angry Birds game is avaliable on facebook, iPhone (app store), online.
http://www.fukgames.com/game/26370/angry-birds
http://www.youtube.com/watch?v=o_RJZ0nGcng
Angry Birds developer Rovio claims that its ridiculously successful casual game cost just $140,000 to develop. 75 million customers later, and the game has earned more that €50 million ($70million). That's R490,000,000. This revenue has been attributed not only to game sales, but also to 60,000 Angry Birds toys sold.
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