the sims - the only way is essex!

The game will be made into disks which will be compatible with xbox, ps3 and pcs, which will not restrict the consoles in which you can play this game. The game will be aimed at late teens both male and female who will be into the glitz and glam lifestyle and obviously like the TV show 'The Only Way Is Essex'. The game will be similar to 'The Sims' as the characters from the only way is Essex will be made already and the gamer will make their own sim who will fit in with the Essex life and will have to do different tasks in order to work their way up, for example help organize big events, get a job and throw their own event. They will need to build relationships with other characters to make both friends and enemies. They will live everyday lives; go to the salon, go out shopping, meet friends for lunch and even go on nights out to the Sugar Hut. Each character will collect 'looks' in order to get these you will have to attract the attention of other players/characters and this will help you gain popularity, status and work your way up in the world of Essex. The amount of 'Looks' given by each character will depend on who the person is looking at them, for example if a female is looked at by Mark then they will be awarded 10 looks whereas if they were looked at by Arg they will only receive 5. What makes this game different is that many teenagers watch 'The Only Way Is Essex' and would love to have the chance to take part in it, and live similar lives. This game allows teenagers to make a character who will do exactly this.

We would promote this game using traditional and viral marketing through word of mouth, posters, television and radio adverts etc. We would arrange a book signing of some characters from 'The Only Way Is Essex' to promote the game, at the signing there will be posters around showing different aspects of the game which would highly entice fans of the TV show to come and meet the characters and purchase the game also. There will be different consoles in which this game will be played on, and events held in order to allow the public to come and try out the game, and see what it is all about and receive special offers on the product. Their will be competitions in which the public can enter at the book signings which give you the chance to win different prizes; an x-box and ps3 console, a copy of the game, the chance to meet the 'Only Way Is Essex' full cast, the chance to go on a night out with 2 friends to The Sugar Hut. There will be adverts on ITV2 promoting the game, these adverts will include the a few 'Only Way Is Essex' characters and other lucky members of the public socializing showing what the game is all about. The advert will give you tips on how to gain points in the video game, and even take you backstage to the most important venues of the game. We have chosen these specific methods to advertise the game as the people we aim this game at will be aware of these events and will most likely watch ITV2 often so they will be the first people to find out about the game. Obviously friends will pass on the word about 'The Sims - The Only Way Is Essex' as they will be interested in finding out more about it.