Concept/type - Role play game/Action
Profile typical gamer - Casual/Fun
Console/interface - Xbox 360/PS3/PC
A role-playing game (RPG) is a game in which players assume the roles of characters in a fictional setting. Players take responsibility for acting out these roles within a narrative, either through literal acting, or through a process of structured decision-making or character development. Actions taken within the game succeed or fail according to a formal system of rules and guidelines.
Casual/Fun gamer is a gamer that use's pc and console games as a means of socializing or to connect with friends rather than as an achievement or to further their reputation as a skillful game player.
Casual/Fun gamer is a gamer that use's pc and console games as a means of socializing or to connect with friends rather than as an achievement or to further their reputation as a skillful game player.
Our game's design box
Marketing Strategy"Jackass 3D" is a RPG/Action game. Our target audience is casual gamers aged 15+. We would use a number of different advertisement methods to promote our game, we would broadcast and advert inbetween popular teenage programs for example inbetweeners. Another strategy that would be used to promote our game would be to present posters in popular areas for our target audience e.g. Colleges. Also a link could be made between the movie production and the game, therefore if people go to watch the film it shows they have interest in that specific genre, therefore will be interested in the game. We would also try and advertise the game at the cinema before a rated 15 film, as the people viewing the film would be old enough to buy the game, and would most probably match our target audience.
Poster
Poster
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