Consumption - how the consumer interacts with the product
eg: through computers, games consoles, iPods/iPhones
Production - the actual making of the product/how it was made
eg: Angry Birds - puzzle video game developed by Finland-based Rovio Mobile.
Distribution/Marketing - how the game was advertised/how we heard of it
eg: viral marketing - better known because internet users spread information about the game.
guerilla marketing - unconventional methods of advertising using stalls/models to raise
awareness of the product and what it does
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