Marketing strategy - Senor Tom Arto: Escape

'Senor Tom Arto: Escape' is a platform adventure escape game, following a Mexican tomato called Tom Arto, who has to avoid various dangers and perils in order to escape his captors and the kitchen. The player will control Tom and aid him on his journey by guiding him around the kitchen and household, making use of the touch screen, by tapping to jump over threats.
Upon reaching 'special obsticals' the camera will change, and the player will use the accelerometer. These 'special obsticals' include things like blenders, where players must steer Tom around the outside, being careful not to fall in, spoon spring boards, where players need flick the Ipod up at the right time to launch Tom across large gaps, and toy-car steering where the Ipod acts as a steering wheel.

There will be 10 levels of varying difficulty.

Level 1 will act as a tutorial level,Tom has to escaped from the fridge by climbing down shelves to bribe a potato to open the fridge door for him.
Level 2 will introduce threats, such as swinging knifes and the like for the player to avoid. Tom will need to get to the mouse hole to ask for directions. He will then need to collect some peanut butter for the Itallian mouse Ezio.
Level 3 is where Tom finds a toy car, and has to use it to avoid the cat, Hugo, the ipod would then turn to a steering wheel. You have to get Tom away from the cat with out being caught and 'eaten' and into the living room.
Level 4 brings Tom into the hallway. In here he is no longer in a car and he has to run through the hall moving out of the way of the different type of dog and cat toys in the way by moving side to side and jumping. However when he gets to the end of the hallway he can not escape as the dog is blocking the way in front of the dog flap. This is when he gets picked up by a person and taken up the stairs into a room.
Level 5 The escape starts again starting with him starting by escaping from the bedroom.
...And so on.

There are also 'bonus levels' which is where Tom finds special entrances to different rooms or cupboards where he can collect coins. These coins can then be used to buy costumes such as a Tuxedo and Top Hat and other special costumes for different times of year such as Christmas and Easter. The coins will also help him in the levels to get help from animals like the mouse and other talking food.

Our typical gamer would be around the ages 7-18, both male and female and own an Ipod touch/Iphone/Ipad. This is because people who are older would find it too childish and people younger would find it too challenging.

The USP of our game is that he's a tomato and you can use motion sensor functions.

It will cost 59p to download and you can also download the first level for free. You could also buy your own coins for the game to buy the special costumes etc.