Media term definitions

Consumption - how the consumer interacts with the product
                          eg: through computers, games consoles, iPods/iPhones

Production - the actual making of the product/how it was made
                      eg: Angry Birds - puzzle video game developed by Finland-based Rovio Mobile.

Distribution/Marketing - how the game was advertised/how we heard of it
                    eg: viral marketing - better known because internet users spread information about the game.
                         guerilla marketing - unconventional methods of advertising using stalls/models to raise
                                                          awareness of the product and what it does